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Traffic Spots Help Drive Patients to the Hand Center

It’s a typical crowded weekday morning on the Schuylkill. The not so aptly dubbed “expressway” has turned into a parking lot and you anxiously flip on the radio to find out where the problem is today. Wait a second, who was that they said was sponsoring the traffic report?

That’s right, it’s the Philadelphia Hand Center. During the month of March, the Philadelphia Hand Center sponsored fifty Express Broadcast traffic spots per week on radio stations throughout the region. The ten second spots offered both general information about the Hand Center and information regarding the Hand Center’s work in the areas of sports related injuries and carpal tunnel syndrome. It is estimated that nearly three million listeners heard the spots during the program’s four week run.